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A consumer is a person or a group of persons who intend to order, order or use purchased goods, products or services primarily for personal, social, family, household and other similar needs that are not directly related to entrepreneurial or business activities. A consumer is someone who purchases goods for consumption and not for resale or commercial purposes. A consumer is an individual who pays a certain amount of money for what is needed to consume goods and services. Thus, consumers play a vital role in the economic system of the capitalist economy. Without consumer demand, producers would not have one of the leading production motives: to sell to consumers. The consumer is also part of the distribution chain.

Recently in marketing, instead of creating broad demographic profiles and Fisio-graphic profiles of market segments, marketers have started to involve in personalized marketing, permission marketing, and mass customization.

Mainly due to the growth in the number of Internet users, they increasingly turn to wealthier users, consumers, who are also producers (often information and media on social networks), influence the products created (for example, through personalization, crowdfunding or publishing their preferences. ), actively participate in the production process or use interactive products. The law primarily uses the term “consumer” to refer to consumer protection laws. The definition of a consumer is often limited to living people (i.e., not corporations or businesses) and excludes commercial consumers. The typical legal framework for consumer protection is based on the idea of inefficiency in policing market failures, such as inequality of negotiating between consumers and businesses. Since all potential voters are also consumers, consumer protection clearly has political implications.

Consumer concern has spawned consumer activism, with organized activists conducting research, training and advocacy to improve products and services. Consumer education is included in some school curricula. There are also various non-profit publications such as Which ?, Consumer Reports and Choice magazine dedicated to supporting consumer education and decision making.

In India, the Consumer Protection Act 1986 differentiates the consumption of a good or service for personal use or living. Only consumers are protected by this law. Any person, entity or organization purchasing goods for commercial reasons is exempt from any benefit of this law.

“Consumers, by definition, include all of us,” President John F. Kennedy proposed his definition to the US Congress on March 15, 1962. This speech was the basis for creating World Consumer Rights Day, which is now celebrated on March 15. In his speech, JFK outlined the overall responsibility of their governments to consumers to support the realization of consumer rights.

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