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Marketing is the company’s activities related to the purchase and sale of the product or service. It includes advertising, sale and delivery of products for customers. People who work in the marketing departments of companies are trying to attract the attention of the target audience with the help of slogans, packaging design, celebrities and general media exposure.

Marketing is all a company is doing to attract customers and maintain contact with them. Even the smallest tasks, such as writing thank you notes, to play golf with a potential client, returning calls quickly and meet with past clients for coffee can be considered as marketing. The ultimate goal of marketing is to match the products and services the company of people who need and want them, thus ensuring profitability.

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