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Founded in September 2010 by Sitakanta Ray and Sulakshana Kumar, Mysmartprice a social marketing platform that helps consumers to compare prices online and to get the best deals of Mobiles, Electronics, Computers, Fashion and Lifestyle, Home appliances and Personal Care products.

The company raised $10 million in a Series B round of funding from Accel Partners and Helion Venture Partners. MySmartPrice recieves over 17 million users each month, with 11 million of them being are unique.