Offline marketing is great, but if a business wants to succeed these days, it should embrace online marketing. This is the process of promoting your business online. It includes strategies such as video marketing, social media, web design, search engine marketing and email marketing.
Whether you like it or not, your customers are on the Internet. They look for the service providers in the internet, they shop on the Internet, and they look at business sites. If you do not have an online presence, and you are not doing any online marketing then you are missing the connection with customers.
If your competition is using online marketing, and you are not, then they are likely to snatch your business out of your hands. In order to be competitive and to share with the audience and show why you are better than your competitors, you need to do online marketing.
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