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A price tag is a label that announces the price of an item for sale. It may be a sticker or attached by twist tie or other means.

Some jurisdictions require items (possible exceptions for wholesale goods and products) to have an individual price or have shelf tag or bar code scanners so that customers can check prices without consulting store staff. In some cases, the unit price is also required.

Some jurisdictions also outlaw price discrimination, with the exception of different quantities (e.g., quantity discounts are allowed) or different types of customers (e.g., individuals versus organizations that are expected to buy in bulk or have a better credit rating). For example, the Robinson-Patman Act of 1936 ignores this practice in the United States.

Many price tags also bear the name of the store.

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