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If you ever wondered why Rolex is so expensive, this article is for you. Let’s take a closer look at Rolex watches in general and, in particular, the Rolex Submariner.

Parent organization: Fondation Hans Wilsdorf
Founded: 1905, London, United Kingdom
Production output: More than 800,000 pieces (2016)
CEO: Jean-Frederic Dufour (2014–)
Headquarters: Geneva, Switzerland
Founders: Hans Wilsdorf, Alfred Davis

Have you ever wondered why Rolex is so expensive? This Swiss luxury watch is one of the most popular brands in the world, which are envied by one and obligatory watch for others. But have you ever wondered why they want such a high price? What makes them better? After all, is this not an ordinary watch with a “classic” label? It turns out that you pay not only for the name, but also for the “time” of the master in each watch.

Rolex is a powerful technological innovation, absolutely insane for accuracy. Every watch that produces an impressive Rolex production in Bienne is tested for compliance with standards that make the movements of many mechanical watches go weak at the knees.

Rolex watches are not only certified as chronometers by the independent Swiss COSC Chronometer Testing Institute, but also passed the second Rolex test to win the Superlative Chronometer title. Every mechanical watch that goes beyond Rolex’s most advanced production has an accuracy of -2/+2 seconds per day, and the tolerance level that exceeds the already stringent standards of independent COSC tests is -4/+6 seconds per day.

Rolex watches have a very high intrinsic cost of development and design. This is not only expensive for the design of mechanisms and assemble them, but also the materials used in the design itself are also expensive.

Rolex even has its own research and development department, well several. These are well-equipped and highly professional facilities. They spend time developing more efficient production methods, but also new methods to keep ahead of the curve.

They even use some very complex and sensitive parts of the kit, such as electron microscopes and gas spectrometers. Since the details can be quite small, it is very important that the materials used fulfill the task. Their stress room tests individual parts to literal destruction.

Mechanical watches are also not the cheapest things to make. Due to the small size of most parts, a high level of failure is observed during assembly and production.

Most of them are even polished and processed by hand. Also, the factor is that they are made in Switzerland, with their high labor costs, and you should start getting an estimate of their “overhead”.

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