History and Success Story of Samsung

Submitted by on Mar 19, 2016


The Samsung Group is South Korea-based conglomerate company, which includes a number of subsidiaries. The main focus of Samsung is in electronics, heavy industry, construction, and defense industries. Other major subsidiaries include Samsung’s insurance, advertising and entertainment business. Samsung is one of the largest corporations in Korea, which produce nearly a fifth of total exports.

Samsung has established in 1938, by Lee Byung-chul as a trading company head-quartered in Su-dong. The small company started as a product of trade of goods produced in and around the city, as well as their own noodles. The company grew and soon expanded to Seoul in 1947, but after leaving the Korean War.

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After the war, Lee expanded to textiles and built the largest woolen mill in Korea.


Successful diversification has become a growth strategy for Samsung, which is expanding rapidly in the insurance, securities, and retail. Samsung focus on reconstruction after the Korean War in the centre of attention of industrialization.

Samsung entered the electronics industry in the 1960s with the formation of more electronic-oriented units. The first devices include the electronics unit Samsung Electronics, Samsung Electro-Mechanics, Samsung Corning and Samsung Semiconductor & Telecommunications. Samsung built its initial facilities in Suwon, South Korea, where they began to produce black-and-white TVs.

In 1980, Samsung entered the telecommunications equipment industry with the purchase of Hanguk Jenja Tongsin. Initially, the construction of telephone exchanges, Samsung expanded into telephone and facsimile systems, which ultimately shifted in the manufacture of mobile phones. Business mobile phones are grouped together with Samsung Electronics, which has started to invest heavily in research and development in 1980.

During this time, the company Samsung Electronics is expanding its presence in Portugal, New York, Tokyo, England and Austin, Texas.

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In 1987, with the death of Lee Byung-chul, Samsung Group is divided into four working groups, with the result that Samsung Group in electronics, engineering, construction, and most high-tech products. Retailers, food, chemical industry, logistics, entertainment, paper, and telecommunications were among redirected Shinsegae Group, CJ Group, and Hansol Group.

Samsung has grown into an international corporation in the 1990s. Samsung’s construction projects with high-profile, including one of the Petronas Towers in Malaysia, Taipei 101 in Taiwan and half a mile high Burj Khalifa in the United Arab Emirates. Samsung Technical department also includes Samsung Techwin’s, manufacturer of aerospace equipment manufacturers of aircraft engines and gas turbines, as well as the supply of components used in jet engines, Boeing and Airbus aircraft.

Samsung focus in the future on five core businesses, including mobile, electronics and biopharmaceutical. As part of the bio-pharma investment, Samsung has created a joint venture with Biogen, is investing $255 million to provide technical development and biopharmaceutical manufacturing facilities in South Korea. Samsung’s budget about $2 billion of additional investment to continue its strategy of growth in the bio-pharma and take advantage of their joint venture.

Samsung also continues to grow in the mobile phone market, becoming the largest manufacturer of mobile phones in 2012, to remain the dominant manufacturer, Samsung has earmarked $4.3 billion to upgrade its Austin Texas semiconductor plant for the production.


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