For the first time in October 1989 and the 50th anniversary of Toyota, it took about five years to develop three oval. The Toyota logo was designed to create a strong stand for the visual identification of the brand and announce the arrival of Toyota in many countries outside of Japan.
The three ovals in the Toyota logo connected horizontally symmetrical layout – so recognizable by head-on, and when seen in the rear-view mirror.
Inner ovals represent the customer’s heart and the heart of the company, are overlapping and mutually beneficial relations and trust between them, as well as the formation of shape “T” for Toyota. Open oval Toyota this means the perception of the world.
Each oval has been prepared with different stroke thickness, indicating Japanese calligraphy art and culture.
Cosmic background in the logo is intended to show “infinite value,” which stands for Toyota. These are: high quality, value has exceeded all expectations, driving pleasure, innovation and integrity in the field of security, environment and social responsibility.
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