15% Off Discount PNG Transparent Images

Submitted by on Oct 11, 2022

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Everyone utilizes discounts, especially when you want customers to purchase a specific product. Discounts are commonplace, and you’ve certainly observed that there are many different methods to provide them. In this post, we’ll discuss the psychology of discounts and the kind of sales that appeal to the greatest number of people. But first, allow me to explain why discounts are even possible.

Why Do Discounts Work?

Given that they are only valid for a limited time, most discounts operate on the idea of urgency. People are likely to lose out on the opportunity to save money if they don’t purchase the product immediately, at the discounted price. There is a sense of urgency. Discounts are effective for just this reason”the fear of losing out.

There are several methods to provide a discount to your clients. You may offer customers free goods in exchange for a particular number of purchases, free delivery, a certain discount, a percentage off, etc. Even better, you may offer your consumers a discount on top of another one.


However, some of these deals do function better than others. For instance, even if it costs the same, individuals prefer to receive 50% more of the same goods for the same price over saving 33%. Additionally, individuals prefer receiving a double discount of 25% on top of a 20% discount than a single 40% discount. And sure, the same discount applies here as well.

Discounts are further viewed as relative. This means that a $10 discount on a $100 item will be seen as considerably less than a $10 discount on a $20 item. Although the first deal’s relative discount is substantially less, the absolute discount is the same. So, don’t expect to sell many items costing $100 or more if you offer them a flat $10 discount.

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