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Discount is a term that refers to a reduction from a product’s normal price. The verb “to discount” is to take money off of something’s price, typically.
The phrase may also indicate to determine that something or someone is not deserving of consideration. Saying, “We disregarded worries of a computer system meltdown on New Year’s Day,” for instance, signifies that I have ruled out that scenario.
When I say “Stocks were being discounted” in the context of stocks and shares, I imply that the value of the stocks decreased. The owner wanted to draw in consumers, so they didn’t decrease in value. Due to market forces, or the forces of supply and demand, their value decreased.
Trade discounts happen when manufacturers or wholesalers lower the cost of the products they are selling to retailers.