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A flash sale, Deal-of-the-day, (also called a daily deal or flash sales or a single deal per day) is a discount or promotion offered by an e-commerce store for a short period of time (24-36 hours. The quantity is limited, which often means that discounts are higher or more significant than the best prices. Time limit and limited availability lure consumers to buy on the spot – aka impulse buying.

Potential customers are registered as members of the deal-a-day websites and receive online offers and invitations via email or social networks.

While each e-commerce store may use flash sales as a valuable advertising marketing tactic, the entire business model of some companies uses sales for commercial purposes.

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