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License Info: Creative Commons 4.0 BY-NC

“Keep Calm and Carry On” is a motivational poster created by the British government in 1939 to prepare for World War II. The poster was designed to raise the morale of the British public, which was threatened by massive airstrikes in large cities. Although 2.45 million copies were printed, and although the Blitz did take place, the poster was rarely shown publicly and was little known until a copy was rediscovered in 2000 at the Barter Books a bookstore in Alnwick. Since then it has been reprinted by a number of private companies and has been used as a decorative theme for a range of products.

What Does Keep Calm Mean?

Keep calm means not investing emotionally in situations, events, or people you have no control over. Keep calm means relaxing. I see many people, young and old, who are emotionally involved in small things (for example, minor home repairs, a friend who forgot to call you).

Is Keep Calm, trademarked?

You will find that most Keep Calm words are not trademarks – and are ideal for use in your small business!

Can I Use The Keep Calm Slogan?

Yes, every Keep Calm poster enjoys copyright protection. This phrase is not significant enough to be copyrighted, so people are free to use it in their copyright protected poster designs. These are just two words. You cannot claim copyright in a two-word combination.

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