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When it comes to NBA franchises, the Los Angeles Clippers may not have the same storied history as their city rivals, the Lakers, but they have become a prominent team in the league in recent years. The franchise, which was founded in 1970 as the Buffalo Braves, moved to San Diego in 1978 and ultimately settled in Los Angeles in 1984. The Clippers have had their fair share of ups and downs, but their logo has remained a constant symbol of their identity.

History of the Los Angeles Clippers Logo

The Clippers’ original logo, as the Buffalo Braves, featured a Native American in a headdress with the team name written above it. When the squad moved to San Diego, they changed their logo to a blue and gold nautical-themed crest with a sailing ship as the centerpiece. After relocating to Los Angeles, the team adopted a new logo in 1984: a red and blue basketball with a stylized yellow “LA” inside and a silver Clips lettering underneath it, all encircled by a maritime anchor.

Throughout the years, the Clippers have made minor tweaks to their logo, primarily with color schemes. They briefly experimented with a full-on nautical theme when they changed their color scheme to a powder blue and teal for the 1989-90 season, but they reverted to red, blue, and white for the following year. In 2000, the team introduced black into the color scheme, which became prominent in their jerseys and warm-up apparel. In 2010, the team underwent a complete rebranding and unveiled their current logo, which features a sleek red “LAC” fashioned to look like a basketball with a blue lining and a white star in the middle. The logo is accentuated by a bold silver border and the word “CLIPPERS” written beneath it in blue lettering.

Design of the Los Angeles Clippers Logo

The Clippers’ current logo is a streamlined, modernistic update from their previous iterations that leans heavily on the color red, which is a nod to their Lob City era featuring All-Stars Chris Paul, Blake Griffin, and DeAndre Jordan. The Clippers’ logo designer, Brian Collins, sought to create a design that “looked like a classic basketball logo but [was] fresh, contemporary, and innovative in its approach.” The “LAC” basketball stands out because of its bold, elegant design, featuring sharp lines and a contrasting color scheme that makes it visually striking.

The star in the center of the basketball symbolizes the idea of how Clippers fans and players are capable of achieving great things. The blue lining represents the bay where the team takes pride in calling its home. The “CLIPPERS” lettering is a clean, smooth font that is easy to read and matches the feel of the rest of the logo.

In Conclusion

The Los Angeles Clippers may have a tumultuous history, but their logo has never been a source of controversy. Excellent team branding can’t guarantee success on the court, but it can help create a strong fan base and promote a sense of belonging and pride among team supporters. The Clippers’ modern logo offers a fresh take on a classic basketball design, embodying the team’s aspirations, culture, and characteristics with simplicity, boldness, and sophistication.

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