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Media are communication centers or tools used to store and provide information or data. This term refers to components of the media communications industry such as print media, publishing, the news media, photography, film, broadcasting (radio and television), and advertising.
The development of early scripts and paper made possible the use of communication systems over long distances, such as mail, including in the Persian Empire (Chapar Khaneh and Angarium) and the Roman Empire, which could be interpreted as early forms of media. Writers such as Howard Reingold identified early forms of human communication as early forms of media, such as the Lascaux cave paintings and early scripts. Another framing of the media story begins with the paintings in the Chauvet Cave and continues with other ways of conveying human communication beyond the short range of the voice: smoke signals, trail markers and sculpture.
The Term media in their modern communication channel application was first used by Canadian communication theorist Marshall McLuhan, who stated in Counterblast (1954): “Media is not toy; they should not be in the hands of the leaders of Mother Goose and Peter Pan. They can only be entrusted to new artists because they are art forms. “Until the mid-1960s, the term was widely used in North America and the UK. According to H. L. Mencken, the phrase “media” was used as early as 1923 in the United States.
The term “medium” (the only form of “media”) is defined as “one of the means or channels of general communication, information or entertainment in society, such as newspapers, radio or television”.
Media technologies make viewing easier and easier over time. Today, children are encouraged to use media in school and are expected to have a basic understanding of the various technologies available. The Internet is arguably one of the most effective means of communication, such as email, Skype and Facebook, in the media, bringing people together and creating new online communities. However, some may argue that certain types of media can interfere with personal communication. Hence, it is an important source of communication.
Media through media psychology and communication has helped to connect different people from far and near geographic locations. It has also helped in the aspect of online or internet business and other activities that have an online version. All media that seek to influence human behavior is initiated through communication, and the intended behavior is associated with psychology.
Changing times based on innovation and efficiency may not be directly related to technology. The information revolution is based on modern progress. In the 19th century, the information “boom” progressed rapidly due to postal systems, increase in availability of newspapers and “modernized” schools.
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