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Fluorescence is a method used in neon signs, a type of advertising, to give the appearance of three-dimensional text, images, or patterns.

Neon signs are electric signs that are lighted by long, bright gas discharge tubes filled with rarefied neon or other gases in the signage industry. They represent the most typical use for neon lights, which Georges Claude initially presented at the Paris Motor Show in December 1910 in a contemporary configuration. Neon signs are used all over the world, but from about the 1920s through the 1950s, they were quite common in the United States.

By 1940, there were approximately 2,000 small businesses creating neon signs, and many of the installations in Times Square were initially created by Douglas Leigh. Neon lighting is commonly utilized by artists and architects, as well as (in a modified form) in plasma display panels and TVs, in addition to for signs.

Due to the recent downturn of the signage sector, communities are increasingly focused on safeguarding and restoring their antique neon signs.

It is possible to create light emitting diode arrays that resemble neon lamps.

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