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Nike logo strives to offer the movement, because it represents the wing of the Greek goddess of victory, Nike. The Iconic “swoosh” was developed in 1971 by a student in Portland State University, by Carolyn Davidson, who was hired by the co-founder Phil Knight.

It forms an arc of motion. The word “swoosh” is an onomatopoeic sound that you hear as LeBron James or Michael Jordan lightning speed past you on the way to a spectacular dunk. In Greek mythology, Nike is the Winged Goddess of Victory. Mythological associations for the Nike brand are flight, victory and speed.

Nike, Inc. is an American multinational corporation who design, developed and manufacture footwear shoes, apparel garments, accessories, sports equipments, etc. The company was founded by Bill Bowerman and Phil Knight and Mark Parker is the current CEO of Nike. The company headquartered in Beaverton, Oregon, United States.

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