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The Pokémon Business, a company formed by Nintendo, Game Freak, and Creatures, manages the Japanese media property Pokémon. Satoshi Tajiri invented the brand in 1996, and it is based on fictitious animals known as “Pokémon.” Humans, known as Pokémon Trainers, collect and train Pokémon in order to compete against other Pokémon for fun. The franchise’s media works are all set in the Pokémon universe. “Gotta Catch ‘Em All!” is the franchise’s English slogan. Currently, there are 900 Pokémon species.

Pocket Monsters: Red and Green (later renamed Pokémon Red and Blue outside of Japan) was a pair of video games created by Game Freak and released by Nintendo in February 1996 for the original Game Boy portable device. It quickly grew into a media mix franchise that was translated into a variety of other mediums. Since then, Pokémon has become the most successful media franchise of all time. With over 380 million copies sold and one billion mobile downloads, the video game series is the fourth best-selling video game franchise behind Nintendo’s own Mario franchise, Tetris, and Call of Duty, and it spawned an anime television series that has become the most successful video game adaptation with over 20 seasons and 1,000 episodes in 183 countries. The Pokémon franchise also encompasses the world’s best-selling toy brand, the world’s best-selling trading card game (with over 34.1 billion cards sold), an anime film series, a live-action feature (Detective Pikachu), novels, manga comics, music, merchandise, and a temporary theme park. The property is also included in other Nintendo media, notably as the Super Smash Bros. series, which features a variety of Pokémon characters.

In November 2005, 4Kids Entertainment, which had been in charge of Pokémon’s non-game licensing, stated that the Pokémon representation deal will not be renewed. Outside of Asia, the Pokémon Company International is in charge of all Pokémon licenses. The series celebrated its tenth anniversary in 2006. The Pokémon Company celebrated Pokémon’s 20th anniversary in 2016 by airing an ad during Super Bowl 50 in January and re-releasing the first Pokémon video games for the Nintendo 3DS on February 26, 2016, including the 1996 Game Boy games Pokémon Red, Green (only in Japan), and Blue, as well as the 1998 Game Boy Color game Pokémon Yellow. Pokémon Go, a smartphone augmented reality game, was released in July 2016. In 2019, Pokémon Detective Pikachu, based on the 2018 Nintendo 3DS spin-off game Detective Pikachu, was published as the franchise’s first live-action feature. Pokémon Sword and Shield, the most current core series games, were published globally for the Nintendo Switch on November 15, 2019.

Pokémon Brilliant Diamond and Shining Pearl will be published on November 19, 2021, while Pokémon Legends: Arceus will be released on January 28, 2022, both for the Nintendo Switch, to commemorate the franchise’s 25th anniversary in 2021. They are remakes and “premakes,” respectively, of the 2006 Nintendo DS games Pokémon Diamond and Pearl.

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