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Snapchat Inc., is an American multimedia instant messaging software and service. One of the most prominent features of Snapchat is that pictures and messages are typically only available for a short period of time before they are lost to their recipients.

Users’ “Stories” of 24 hours of chronological material, as well as “Discover,” which allows advertisers to offer ad-supported short-form content, have grown from the app’s original concentration on person-to-person photo sharing. It also allows users to save photographs in the “my eyes only” folder, which is password-protected. It also apparently uses end-to-end encryption to a limited extent, with hopes to expand its use in the future.

Former Stanford University students Evan Spiegel, Bobby Murphy, and Reggie Brown founded Snapchat. It’s become notable for symbolizing a new, mobile-first approach to social networking that emphasizes user interaction with virtual stickers and augmented reality items. Snapchat has 293 million daily active users in July 2021, up 23% from the previous year. On a daily basis, more than four billion Snaps are sent. Snapchat is quite popular among the younger generations, especially those under the age of 16, which raises a lot of privacy issues for parents.

Reggie Brown brought the idea for a disappearing pictures app to Evan Spiegel because he had prior business experience, according to documents and deposition statements. Bobby Murphy, who had coding knowledge, was then brought in by Brown and Spiegel. After months of collaboration, the three released Snapchat as “Picaboo” on the iOS operating system on July 8, 2011. Reggie Brown was fired from the firm only a few months after it began operations.

In September 2011, the app was rebranded as Snapchat, with the developers focusing on usability and technical factors rather than branding efforts. The choice to preserve a mascot devised by Brown, “Ghostface Chillah,” named after Wu-Tang Clan member Ghostface Killah, was one exception.

During their senior year at Stanford, Reggie Brown sent Evan Spiegel an email on May 8, 2012, in which he offered to re-negotiate his equal part of the company’s ownership. Snapchat’s lawyers countered by claiming that he had never had any creative involvement with the app.

Brown was also accused of defrauding Spiegel and Murphy by fraudulently claiming to be a product creator, according to the attorneys. The law firm decided on behalf of its clients that Reggie Brown had made no valuable contributions and was thus entitled to nothing. Brown was acknowledged as one of the original architects of Snapchat when he settled with Spiegel and Murphy for $157.5 million in September 2014.

CEO Evan Spiegel explained the company’s aim in its debut blog post, dated May 9, 2012: “Snapchat isn’t about capturing the conventional Kodak moment. It’s about communicating the complete gamut of human feeling, not simply the lovely or ideal.” He promoted Snapchat as a remedy to the stress created by the persistence of personal information on social media, citing examples such as “emergency detagging of Facebook images before job interviews and photoshopping imperfections out of candid shots before they go viral.”

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