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Companies after ever increasing the speed of use of the Internet and social networks by individuals decided to use social networks to become more popular in terms of their localization, positioning, marketing, customer service and feedback strategies, the use of e-CRM, etc. People use social networks to communicate, exchange ideas and use the flow of information and other ways of publishing information about themselves.

Although since 1990s, utilization of internet, many social networks and Internet tools have appeared since the 1990s, it was not popular. Recently, thanks to the development of a social network in a friendly atmosphere and with less complexity in terms of the functioning of people, this service (social service network) has become part of people’s lives.

From the point of view of customer satisfaction analysis, customer retention, customer relationship management, and customer feedback, social networks play a pivotal role. As a result, companies tried to use social networking services to better serve customers and achieve other goals. Most companies have recognized that social networks (SNS), such as Instagram, Pinterest, Facebook and Twitter, LinkedIn, and so on. are the best places for them to emphasize their brand image, thanks to which they can increase their market share and sustainability.

What is a Social Network?

It is considered a platform for building social relationships between people and facilitating the exchange of information. Through social networking sites, personal data and relationships can be shared, and users can stay connected.

Most SNS provide a personal page for publishing, the ability to search for friends and other problems, such as updating user and personal information, as well as the ability to restrict and / or hide data from the page owner from public or specific people.

These online facilities (SNSs) have improved the movements of individuals in online tasks, especially in certain social networks, in order to maintain friendship regardless of distance (geographical restriction). Not only that, but also allows people to find the best jobs and partners.

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