Discount stores often defined as retail outlets that sell brand-name and private-brand products at prices significantly lower than those of conventional retailers. They use several different strategies and tactics, depending on the type of discount retailers to compete with their competitors. Some of these strategies and tactics include: maintaining a high volume of sales; reduce costs; negotiate lower wholesale prices.
Other tactics include: using inexpensive fixtures, decorations and displays; Minimizing free customer service, and optimize the use of self-service; carrying excess and discontinued products from other retailers and manufacturers.
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