Strategy PNG Transparent Images

Submitted by on May 17, 2021

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Strategy is a general plan for achieving one or more long-term or general goals in conditions of uncertainty. In the sense of “general art,” which included several skill subsets, including military tactics, siegecraft, logistics, etc., This term came into use in the 6th century C.E. in East Roman terminology. It was only translated into Western spatial languages in the 18th century. From then until the 20th century, the word “strategy” began to mean “an all-encompassing way of achieving political ends, including the threat or actual use of force, in the dialectic of will” in a military conflict in which both opponents interact.

Strategy is important because the resources available to achieve goals are usually limited. In general, the strategy includes:

  • They are setting goals and priorities.
  • Defining actions to achieve the goals.
  • Mobilizing resources to implement actions.

The strategy describes how the goals (objectives) will be achieved with the means (resources). Strategy can be thought of or described as a model of performance when an organization adapts to its environment or competes. This includes activities such as strategic planning and strategic thinking.


Henry Mintzberg of McGill University defined strategy as a pattern in a decision stream, which contrasts with strategy as planning. In contrast, Henrik von Scheel defines strategy as actions that provide a unique combination of values, the choice of performing activities in another way, or other efforts to be completed by opponents. While Max McKeown (2011) argues that “strategy is about shaping the future” and is an attempt by a person to achieve “desired goals with the resources available.” Dr. Vladimir Kvint defines strategy as “a system for finding, formulating and developing a doctrine that, if properly followed, will ensure long-term success.” Complexity theorists define strategy as unfolding an organization’s internal and external aspects that lead to action in a socio-economic context.

A strategy usually involves two main processes: formulation and implementation. The formulation includes analysis of the environment or situation, diagnostics, and management policy development. It includes activities such as strategic planning and strategic thinking. Implementation refers to the plans of action taken to achieve the objectives set by the management policy.

Bruce Henderson wrote in 1981: “Strategy depends on the ability to anticipate the future consequences of current initiatives.” He wrote that the basic requirements for developing a strategy include, but among other factors:

  • Extensive knowledge of the environment, market, and competitors.
  • The ability to examine this knowledge as an interactive dynamic system.
  • Imagination and the logic of choosing between specific alternatives.

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