Download top and best high-quality free Etsy Logo PNG Transparent Images backgrounds available in various sizes. To view the full PNG size resolution click on any of the below image thumbnail.

License Info: Creative Commons 4.0 BY-NC

Etsy, the popular e-commerce platform known for its unique handmade items, has a logo that resonates well with its target audience. The Etsy logo is one of the most recognizable logos in the industry, and it is no coincidence that it has become so popular.

The Etsy logo comprises of three main elements: the word “Etsy,” a script font, and a splash of color. Each element plays a unique role in the overall design of the logo.

The use of a script font in the Etsy logo helps convey a sense of elegance, creativity, and attention to detail. The script font was chosen to represent the handmade, personal nature of the products sold on the Etsy platform. The font’s style is unique, easily recognizable, and has a handcrafted feel that ties into the overall aesthetic of the brand.

Another significant element of the Etsy logo is the use of color. The brand uses a color scheme of black, white, and orange. Black and white are classic, timeless colors, while orange adds a pop of brightness and fun to the design. The orange color is used sparingly in the logo, appearing only in the dot above the “i” in “Etsy.” This use of color adds a unique touch of personality that sets the brand apart from other e-commerce platforms.

The Etsy logo is also easy to read and has excellent contrast. The font size and spacing are perfect, making the logo readable even if it’s displayed in small sizes. The use of lowercase letters also adds a touch of informality and approachability to the design – aligning with Etsy’s welcoming and friendly ethos.

The logo’s design is straightforward and minimalistic, which makes it easy to use in different contexts. For example, the logo works well on physical products, social media platforms, and even during Etsy events.

One of the most interesting aspects of the Etsy logo is the way it has evolved over time. The logo has remained consistent, with small tweaks and updates to the typography, color scheme, and overall aesthetic. This consistency is essential in maintaining brand recognition while keeping the Etsy logo fresh and modern.

In 2013, Etsy updated its logo for the first time since its inception. The new logo retained the script font but featured a more muted gray color over black. The color change helped soften the logo’s appearance, making it more casual and approachable.

In 2019, Etsy updated its logo again, this time creating a more minimalistic design. The new Etsy logo plays into the trend of simplified logos, reflecting the brand’s focus on scalability and streamlined visuals. The new design features the same script font, but the Etsy wordmark is now black on a white background. The dot above the “i” in “Etsy” is still orange, adding a touch of playfulness to the design.

Etsy logo is an essential aspect of the brand’s identity, conveying the platform’s affinity for handmade products, creativity, and approachability. The logo’s design is minimalistic, simple, and timeless, making it easy to display in various contexts. Despite several updates over time, the Etsy logo’s uniqueness and recognizability have remained constant, catering to the brand’s loyal customer base. The Etsy logo is a perfect representation of the brand’s values and ethos while appealing to its target audience. As the brand continues to evolve, so will the Etsy logo, always maintaining its unique charm and personality.

Download Etsy Logo PNG images transparent gallery