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The Jurassic World logo is the iconic image that represents the blockbuster movie franchise and theme park attraction. The logo features a stylized representation of a dinosaur skeleton, with the name “Jurassic World” written above it in bold, all-capitals font.
The original Jurassic Park logo, which was seen in the first three movies of the franchise, was designed by Tom Martin, a graphic designer who worked on a number of Steven Spielberg’s projects. The logo featured the words “Jurassic Park” written in red with a T-Rex skeleton above it. It became an instantly recognizable image and was used for the three movies, as well as the various merchandise that accompanied them.
When it came time to design the logo for the new Jurassic World movie, Universal Pictures turned to BLT Communications, a Los Angeles-based advertising agency. The agency was tasked with creating a logo that would both pay homage to the original Jurassic Park logo while also setting the new film apart from its predecessors.
The result was the sleek and modern Jurassic World logo that we know today. The new logo retains the iconic dinosaur skeleton imagery but updates it with a more streamlined and dynamic design. The font used for the word “Jurassic World” is a custom-designed typeface that is both bold and futuristic, giving the logo a sense of adventure and excitement.
The colors used in the Jurassic World logo are also carefully chosen to evoke a sense of danger and excitement. The lettering is bright white, contrasting sharply with the deep, dark blue of the skeleton’s silhouette. This color scheme is meant to evoke the mysterious and dangerous world of dinosaurs that the film explores.
Along with the main logo, the Jurassic World franchise has also used a number of variations on the design for various merchandise and promotional materials. These variations have included different color schemes, font treatments, and imagery, all designed to capture the excitement and adventure of the Jurassic World universe.
The Jurassic World logo has become one of the most recognizable logos in pop culture today. It represents not just a single movie or theme park attraction, but an entire franchise that has captured the imaginations of people around the world. Its sleek and modern design continues to inspire awe and excitement, just like the dinosaurs that grace the silver screen.
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