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The Under Armour logo is one of the most recognizable logos in the world of sportswear. Despite being a relatively young brand compared to others in the industry, its logo has managed to make a significant impact. The logo, which was first introduced in 1996, has undergone a series of updates over the years while still managing to maintain the brand’s core values.

The Under Armour logo comprises of two elements – the wordmark and the emblem. The wordmark is written in a custom sans-serif font with letters that are bold and italicized. The emblem, on the other hand, features a stylized letter “U” that overlaps on top of the letter “A.” This emblem has become iconic and has become synonymous with the Under Armour brand.

One of the key features of the Under Armour logo is its simplicity. The bold and italicized font in which the wordmark is written gives it a sense of power and strength. The custom font used in the wordmark also gives the brand a sense of uniqueness and sets it apart from other sportswear brands. The emblem, on the other hand, is simple yet memorable. The overlapping letters “U” and “A” form a cohesive and visually appealing design that is easy to recognize.

The color scheme of the Under Armour logo is also significant. The brand’s primary colors are black and red, which represents power, strength, and determination. The black color symbolizes the brand’s commitment to excellence, while the red color symbolizes performance. The use of these colors in the logo is also a nod to the company’s original name, which was actually “Body Armor.”

The Under Armour logo has undergone several updates over the years. The most recent update was in 2019, where the logo was streamlined and simplified even further. The wordmark was changed from a bold italicized font to a slightly slanted font with more rounded edges. The emblem was also simplified, with the overlapping letters reduced in size and given a cleaner design. The new Under Armour logo is now more modern, but still manages to maintain the brand’s core values of strength, power, and performance.

The Under Armour logo is not just a symbol of the brand’s identity; it also carries a significant meaning behind it. The overlapping letters “U” and “A” in the emblem represent the brand’s commitment to teamwork and partnership, where “U” represents the athletes and “A” represents Armour, which serves as a protective layer for athletes. This symbolism is consistent with the brand’s mission to improve the performance of athletes worldwide.

Under Armour logo is an iconic symbol that represents the brand’s core values of strength, power, and performance. The logo’s simplicity, use of bold colors, and symbolism make it memorable and distinguishable from other sportswear brands. While the logo has undergone several updates, it still manages to stay true to the brand’s identity. The Under Armour logo is a testament to the brand’s commitment to excellence and the continuous improvement of athletes’ performance.

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