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White Square is an annual international advertising festival that takes place in Moscow, Russia. The festival aims to recognize and celebrate creative advertising campaigns, as well as industry professionals who have contributed to the field.

History of White Square

White Square was first established in 2003 by the Association of Communications and Marketing Agencies in Russia. The festival has since grown and now attracts thousands of entries and attendees from all over the world.

The festival has evolved over the years to include various categories such as Digital, Print, Outdoor, TV and Radio, Brand Experience and Creative Effectiveness. Submissions are judged by a panel of industry experts who evaluate the work based on creativity, originality, and effectiveness.

Objectives of White Square

The main objective of White Square is to promote creativity and innovation in advertising. The festival encourages marketers, advertisers, and creatives to challenge conventional thinking and push boundaries to come up with unique and impactful campaigns.

Another objective of White Square is to highlight the importance of good communication and meaningful messages in advertising. The festival recognizes campaigns that effectively communicate a message or solve a problem for the target audience.

Impact of White Square

White Square has had a significant impact on the advertising industry. The festival has become a platform for industry professionals to network, exchange ideas, and learn from each other. Attendees and winners have the opportunity to showcase their work to a global audience and receive recognition for their contributions to the field.

White Square has also raised awareness about the importance of creativity in advertising. The festival has inspired many advertising professionals to think outside the box and create campaigns that stand out and make a lasting impression on the audience.

White Square is a celebration of creativity, communication, and innovation in advertising. The festival has become an important platform for industry professionals to showcase their work, learn from each other, and push boundaries to create impactful campaigns.

Through its various categories and judging criteria, White Square has raised awareness about the importance of good communication and meaningful messages in advertising. The festival has inspired countless advertising professionals to challenge conventional thinking and create campaigns that make a difference.

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