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Gmail is a Google-provided free email service. It had 1.5 billion active users globally as of 2019. Gmail is usually accessed using a web browser or with the official mobile app. Google also supports the POP and IMAP protocols for email clients.

Gmail offered one gigabyte of storage per user when it first launched in 2004, which was much more than its competitors at the time. The subscription now includes 15 gigabytes of storage. Users can receive emails with attachments up to 50 megabytes in capacity and send emails up to 25 megabytes in size. Users may attach files from Google Drive to their messages to transmit bigger files. Gmail offers a search-friendly layout as well as a “conversation view” that resembles an Internet forum. The service is known among website developers for being one of the first to use Ajax.

Google’s mail servers scan emails automatically for a variety of reasons, including spam and virus filtering and the placement of context-sensitive advertising next to emails. Because of concerns about unlimited data retention, ease of monitoring by third parties, users of other email providers not agreeing to the policy when sending emails to Gmail addresses, and the potential for Google to change its policies to further decrease privacy by combining information with other Google data usage, this advertising practice has been heavily criticized by privacy advocates. Several lawsuits have been filed against the corporation over the concerns.

Google claims that email customers should “necessarily anticipate” automatic processing of their communications, and that the service does not show adverts next to potentially sensitive messages, such as those discussing race, religion, sexual orientation, health, or financial statements. Google said in June 2017 that it will no longer use contextual Gmail content for advertising purposes, instead relying on data obtained from other Google services.

Gmail’s user interface stood out from other web-mail systems at first because of its emphasis on email search and discussion threading, which grouped several messages from two or more individuals onto a single page, an approach that was eventually imitated by competitors. Kevin Fox, the designer of Gmail’s user interface, wanted users to feel as though they were always on one page, altering things on that page instead of having to move to other areas.

In addition, Gmail’s interface uses ‘labels’ (tags) to replace traditional folders and give a more flexible means of organizing emails; filters to automatically organize, delete, or forward incoming emails to other accounts; and priority markers to automatically designate messages as ‘important.’

As part of an overall Google design change, Google began rolling out a revamp of its interface in November 2011 that “simplified” the appearance of Gmail into a more basic design to create a more uniform look across its products and services. A simplified conversation display, variable density of information, new higher-quality themes, a resizable navigation bar with always-visible labels and contacts, and improved search were among the major revamped aspects.

Users were allowed to preview the new interface design and revert to the old layout for months before the official release, until March 2012, when Google stopped allowing users to revert and completed the move to the new design for all users.

Google added tabs to the Gmail inbox in May 2013, allowing the program to classify the user’s emails. Primary, Social, Promotions, Updates, and Forums are the five tabs. In addition to personalization choices, the whole upgrade may be turned off, reverting users to the old inbox format.

Gmail got a new web interface in April 2018. The new design is based on Google’s Material Design, and the user interface has been updated to use Google’s Product Sans typeface. A Confidential mode, which allows the sender to designate an expiration date for a sensitive communication or withdraw it altogether, as well as integrated rights management and two-factor authentication, are among the other enhancements.

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