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The Dallas Mavericks, commonly known as the Mavs, are a professional basketball team based in Dallas, Texas. They compete in the National Basketball Association (NBA) as a member of the Western Conference Southwest Division. The franchise was founded in 1980 and their current logo has gone through several iterations since then. In this article, we will explore the evolution of the Dallas Mavs logo.

1980-1993

The original Dallas Mavericks logo featured a stylized cowboy hat with a basketball silhouette in the center. The hat had a blue outline and a white interior with a red star on a blue stripe at the base. The basketball was colored in blue, with white lines forming the seams. The logo was created by Frank E. Rawsthorne. The blue color represented loyalty, while the red star was a nod to the Texas state flag.

1993-2001

In 1993, the Dallas Mavericks updated their logo to incorporate their iconic horse mascot, Champ. The new logo featured a green horse with a blue mane holding a basketball in its mouth. “Mavericks” was written on top of the logo in a stylized green and blue font, while “Dallas” was written below it. The logo was designed by N8 Design, a firm based in Portland, Oregon. The green color represented growth and freshness, while the blue color represented trust and loyalty.

2001-2011

In 2001, the Dallas Mavericks unveiled a new logo designed by TracyLocke, a firm based in Dallas. The new logo featured a more aggressive and modern-looking horse, still holding a basketball in its mouth. The horse was colored in metallic green, with blue accents on its mane and tail. The word “Mavericks” was written in blue on top of the logo, while “Dallas” was written in green below it. The font used for the text was a modified version of the Bank Gothic font. The metallic green color represented strength and innovation, while the blue color remained a nod to the team’s history.

2011-Present

In 2011, the Dallas Mavericks unveiled their current logo designed by Mark Cuban, the team’s owner, and his marketing team. The new logo featured a navy blue, silver, and black color scheme. The primary logo is a stylized “M” that forms a horse’s head, with a basketball silhouette in the center. The letter “M” stands for Mavericks and can also be interpreted as representing the team’s location in Dallas. The team’s name is spelled out in silver below the logo, with the word “Dallas” written in smaller letters above it. The font used in the logo is a modified version of the Eurostile font. The navy blue color represents strength and loyalty, while the silver color represents prestige and sophistication. The black color adds a modern touch to the logo.

In Conclusion

The Dallas Mavericks logo has evolved over time to reflect the team’s history and identity. From a cowboy hat to a modern “M” horse head, the logos have always featured the team’s iconic blue and a nod to Texas with the inclusion of a red star. Today, the navy blue and silver color scheme adds a sense of sophistication and modernity to the current logo. The logo has become a recognizable symbol of the Mavericks, representing the team’s commitment to excellence both on and off the court.

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