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John Deere is a well-known brand in the agriculture industry, particularly for manufacturing tractors and other equipment. The company was founded in 1837 by John Deere himself, who started off as a blacksmith. Over the years, the company has undergone many changes, but one thing has remained constant: the John Deere logo.
History of the John Deere Logo
The John Deere logo has a long history, dating back to the 1870s. It was originally designed by John Deere’s son, Charles Deere, who was inspired by a piece of artwork he saw while on a train ride. The original design featured a leaping deer in a field, but over the years, the logo has evolved.
In 1910, the leaping deer was changed to face left instead of right. This was done to show that the company was moving forward, not backward. In 1936, the logo was modernized to include a yellow and green color scheme, which has become iconic for the brand.
Meaning of the John Deere Logo
The leaping deer in the John Deere logo has several symbolic meanings. For one, the deer represents the wilderness and rural life, which are essential to the agriculture industry. The leaping motion also conveys a sense of speed and progress, which is fitting for a company that produces powerful machinery.
The yellow and green colors used in the logo are also significant. Yellow represents the sun, which is essential for growing crops, while green represents the fields and pastures that John Deere’s equipment is designed to work in.
Evolution of the John Deere Logo
Over the years, the John Deere logo has undergone several changes and updates. In 2000, the company introduced a new logo that featured a more streamlined version of the leaping deer. The yellow and green color scheme was also modernized, with a brighter shade of yellow and a darker shade of green.
In 2012, the company introduced another updated version of the logo. This version featured a more stylized leaping deer that was designed to look more modern and stylish. The color scheme was also updated, with a brighter shade of green and a more subdued shade of yellow.
The Legacy of the John Deere Logo
The John Deere logo has become a timeless symbol of quality and durability in the agriculture industry. It is instantly recognizable and has become synonymous with the John Deere brand. The logo is used on all of the company’s products, as well as their advertising and marketing materials.
Overall, the John Deere logo is a testament to the company’s commitment to excellence and its deep roots in the agriculture industry. It is a symbol of hard work, perseverance, and the best that the industry has to offer.
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